Laura Biagiotti - The Queen of Cashmere & Creator of Timeless Fragrances
8 Feb 2023
By maya@agergroup.co.uk
Laura Biagiotti is one of the biggest names of Italian fashion. Laura Biagiotti's interest in fashion started in the 60s/Sixties when she followed the path of her mother, Delia Soldaini Biagiotti, founder of an atelier.
Laura Biagiotti is known worldwide for the extraordinary quality of her clothings: the New York Times defined her as "The Queen of Cashmere" because of her love for this precious yarn, which she has used starting from her first collection, with a different and cultured approach that involved the material into a new fashion dimension.
In 1997 Lavinia Biagiotti Cigna, daughter of the "Lady of the Italian fashion", entered the group and became its CEO in 2017. The Biagiotti Group is still well known worldwide because of its collections, its perfumes, its patronage activity and its sustainable approach, by using natural materials since the beginning.
Lavinia Biagiotti Cigna has shared with her mother the passion for art and its influence in fashion, through the research and introduction of quotes into the collections and especially through several patronage activities as, for example, the sponsorship of the Piccolo Teatro in Milan (exclusive runway location for the Biagiotti collections since 1998) or important restoration work done in partnership with Laura Biagiotti Parfums.
“Perfumes have always been dear travel companions throughout my long career. For me perfume is a friend, a confidant, a supporter full of suggestions, which time does not affect. Roma by Laura Biagiotti has become a world classic throughout its long history! Over the many years of my beloved profession, I have racked my brains to give my perfumes and others a recognition linked to Italian art and culture, because Made in Italy must be a strong, unique, irresistible message.” - Laura Biagiotti
THE FRAGRANCES
THE ROMA COLLECTION
The bottle is a column that represents the classic canons of eternal beauty. The column tells a story that has no beginning and promises to last forever. The surface of the bottles, in opaque glass, is grooved and reveals the warm sensuality of the essence: a soft amber colour for the female version, which steals sensations from the ancient stones illuminated by the Roman sunset; a strong gold colour for the male version, which reveals the strength and freshness of her seductive and mysterious notes.
THE FOREVER COLLECTION
Vertically reproducing the infinity symbol which has the shape of a lying eight. Invented in 1655 by the mathematician John Wallis, it is also called "lemniscata" which in Latin means ribbon. The bottle of Forever Laura Biagiotti is in fact constructed from the precious spirals of a metal ribbon which forms the entire cap at the top and embraces the crystal bottle below. Hence the pink color of the fragrance shines through.
Thus a perfect chromatic harmony is created with the rosy gold of the metal structure deliberately left open at the height of the support base. Nothing better, therefore, for the perfume bottle that celebrates the love of women: infinite and limitless by definition.
THE LAURA COLLECTION
The slender bottle shaped like a drop of water lengthens and narrows at the top, culminating with a sphere-shaped cap above a gold metal ring. The bottle resembles both the stylized female silhouette of early 20th century abstract sculptures and an ancient glass ampoule unearthed from an excavation site.
The idea of a drop of water crystallizing as it falls strongly returns. The bottle contains a liquid with an undefined, transparent color. A logo in a script font appears on its surface and on the outer packaging. The handwritten letters of Laura are like a sincere friend’s signature, from one woman to another, written with spontaneity.
