In a world dominated by oppositions and social contrasts, SoOud was born with the intention of letting two apparently antithetical world cultures meet. The sought-after sensuality associated with the fragrances’ intriguing, oriental raw materials and the love for the intense aromas that characterize the Arab world meet the refined and precious nature of Western quality and design. SoOud is the magnetic gaze of the Middle Eastern sentiment, the scent left by mysterious figures protected by long and elegant robes or by niqab, in places where mystery and sensuality are expressed via a scent’s trail, leading the senses into a maze of whispered words.